How to choose a roll-up banner for an exhibition

How to choose a roll-up banner for an exhibition

A roll-up banner is a portable advertising display with a vertical format. The graphic is rolled up in the base and pulled upward — that's where the name comes from. At an exhibition it is set up in under 30 seconds, without tools and without an assistant.

1. Which size should we choose?

The size depends on the area of the booth and the distance from which it needs to catch the eye.

• 85 × 200 cm — small booths and corridors, visibility up to 5 m
• 100 × 200 cm — standard exhibitions, visibility up to 8 m (most popular)
• 120 × 200 cm — more spacious halls, visibility up to 12 m
• 150 × 200 cm — main exhibition halls, visibility up to 15 m

For a standard 3×3 meter booth, the most common choice is 100×200 cm. If the hall is tall and spacious, choose 120×200 cm — the price difference is small, but visibility increases significantly.

2. Standard or reinforced roll-up banner?

The difference is in the cassette — the mechanism into which the canvas is rolled.

Standard — a plastic cassette, more affordable price, suitable for one-time or occasional use.

STRONG (reinforced) — a metal cassette with a spring mechanism, withstands repeated unrolling, and the canvas remains smooth without creases. Recommended for participation in exhibitions 3–4 times a year.

If the booth is accessible from two sides, consider a double-sided roll-up banner — double advertising area with one device.

3. Vinyl or fabric?

Vinyl (polypropylene):

• More affordable price
• Moisture resistant
• Vivid colors when printed
• Suitable for most business exhibitions

Fabric:

• Luxurious matte finish
• Lighter and easier to carry
• No glare under strong lighting
• Suitable for luxury brands and corporate presentations
• Higher price

4. How many banners are needed?

• Small booth up to 9 m² — 1–2 banners, placed in the corners behind the table
• Standard 3×3 m booth — 2–3 banners: two at the back + one at the entrance
• Large booth 18+ m² — 4+ banners or a combination with a fabric advertising wall

For a larger booth, instead of many roll-up banners, consider a fabric EXPO wall — it covers the entire background without joints and looks significantly more impressive.

5. Design tips

• The logo — at eye level (150–180 cm from the floor)
• The main message in the upper third, readable from 5+ meters
• Minimum 40 mm font size for the main text
• No more than 3 elements per level: logo, title, call to action
• Contrasting colors — dark text on a light background or vice versa
• White margins (bleed) of at least 5 mm from the edge
• Minimum resolution of 150 dpi at actual size

Frequently asked questions

What size roll-up banner is suitable for an exhibition?
The most popular size is 100×200 cm. It is clearly visible up to 8 meters. For more spacious halls, choose 120×200 or 150×200 cm.

What is the difference between a standard and a reinforced (STRONG) roll-up banner?
The reinforced STRONG banner has a metal cassette with a spring mechanism. It withstands repeated use and the canvas remains smooth without creases. The standard one has a plastic cassette — more economical, but for less frequent use.

How many roll-up banners are needed for a standard 3×3 m booth?
A standard 3×3 meter booth is usually equipped with 2–3 roll-up banners. Two banners at the back corners plus one at the entrance is the optimal solution.

What should the banner be made of – vinyl or fabric?
For most business exhibitions, vinyl is the optimal choice — more affordable, moisture resistant, with vivid colors. Fabric is for a luxurious look — matte finish, no glare, lighter weight.

How quickly is a printed roll-up banner delivered?
Printopix has structures in stock. With a print-ready file, many products are shipped the same day as the order via Econt or Speedy.

Have questions? Contact us:
Phone: 0887 433 955
Email: mail@printopix.com